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  • Writer's pictureAlex McClain

Pink WallStreet Boutique Branding Session

Working with Kala on her branding session for Pink Wall Street Boutique was fun because if you know me, you know I can't resist a good natural hair product.

The focus of Kala's session was getting some photos of her as a boss babe, while also showcasing some of her products in a self-care relaxed setting. One of the things we discussed during her consultation is that she wanted women to feel they could invest in their beauty and in their self care from head to toe. In addition to natural hair products, she also sells body butters.

During the session I not only worked with Kala, but I worked with her models to showcase the products as well.

Working with models is a great way to get product photos in but bring a lifestyle twist to them. While you can also do staged still shots of your products, I find it even more fun to have models engage with your products as well. If you are shooting products, I recommend doing both types of shots for variety. You could use the still shots for your website while using the model shots for more social media purposes.

One of my favorite parts of this shoot was doing the lifestyle shots of the models with the products in action. Kala also provided props to make this idea come to life as well. Lifestyle photos are always fun to create especially when trying to build a set that creates a certain vibe. Typically for branding sessions like this, I recommend a studio rental. This way we can be flexible in the types of shots we are able to achieve in the space.

I believe every branding shoot I have challenges me to make it better than the last session I had. What each business owner needs during their session can vary. This is why having a consultation before the shoot is a key part of planning. During that time we discuss details of the shoot and what goals you are looking to achieve, your story behind your brand and more. A digital mood board is created as inspiration and used during the session as a creative spring board.

Each branding shoot leaves me more inspired for the next one to come. I feel honored being able to help another business owner tell their brand story and show up confidently online for their audience.

If you're ready to book your own brand shoot and have your brand story come to life, visit the website and fill out the contact form. I look forward to how I can serve you and your brand!

xoxo, Alex

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