Welcome to another edition of Behind the Lens where I feature other photographers and creatives that I admire and share more of their stories of who they are behind their camera lens.
Meet Yasha Wells, she's a relator who discovered a secret love for photography while having her branding photos taken. Understanding the importance of branding photos for her own business, the fun in getting dressed to impress and the impact of story telling, Yasha began her own journey as a branding photographer.
I've followed Yasha for a year and I've seen her grow and blossom. I love her work and the joy she produces for her clients can be seen in her photos. I was so excited when she agreed to be featured on the blog. Keep reading to learn more about Yasha "behind the lens."
How long have you been doing photography?
One Year exactly (* as of January 2023.)
How did you transition from realtor into photographer?
I took Felicia V's Photography class in 2022. I am a very creative person; this was my way of expressing my creativity in a new industry. As a realtor, I've always had brand images taken of me, so this is the perfect niche for me to pursue.
How do you balance being both a realtor and a photographer?
Time management is a must. I time block and shoot 2x's a week vs being available when every day.
What gear do you currently shoot with?
Sony A 7III, Lens: Sigma 35mm and Sigma 85 mm
Do you prefer studio or outdoor shoots?
I love indoors during the summer and outdoors when it's cooler. I love working in natural light.
What do you enjoy most about branding photography?
I love meeting and working with different brands, learning about their business, and how we can work together to grow their brand presence.
Who are 2-3 other photographers that inspire you?
My number one is Jodi Brim, and of course, my friend Felicia V Photography
What's the biggest lesson in photography that you've learned so far?
Your workflow and process are so essential to manage a ton of clients.
What kind of brands, businesses have you worked with so far?
I have worked with several real estate professionals in Jacksonville, Salon owners, doctors, aestheticians, and wellness individuals.
Canon, Nikon or Sony?
SONY all day!
What advice would you give other aspiring photographers?
Don't be afraid to fail. I bought numerous cameras before actually learning to use a camera and was so intimidated by them that I never picked it up until last year. Also, when you provide quality work and experience, you set the standard in the industry to stand out from other photographers. Word-of-mouth referrals are fantastic and a big source of my business.
What has been your biggest challenge so far with branding photography?
It was getting started, and not getting nervous during my first few shoots. Take my time to adjust settings. You'll thank me later. Now it's a breeze.
Be sure to follow Yasha on all of her social platforms and learn more on her website:
Do you have a photographer or creative you'd like to see featured? I am always looking for people to feature and to share their stories. Please send an email to Hello@ignitedsoulexpressions.com.
Comments