Steal my 6 Step Signature Branding Framework
- Alex McClain
- Jun 19
- 2 min read

If you're a new small business owner, or a small business looking to rebrand, I've created a six step branding frame work to help walk you through the process from beginning to end.
Follow these six steps to create or relaunch a successful brand:
Brand Discovery: Focus on defining your mission, values and ideal client and overall brand voice. Here are some questions to ask yourself during this process:
What do I want to be "known" for?
What are 3 words or phrases I want people to associate with my brand
Based on your target audience what's the unique communication style/personality you want to create
Mindset Shift: Focus on how you will embody the brand. This involces understanding and learning important mindsets of success for entreprenuers and business owners.
Strategic Positioning: Focus on how your messaging will position you as an expert in your field. Define what your offer(s) will be and create brand theme/ pillars.
Questions to ask yourself during this step:
What problem am I solving for my client
What is the value I provide through my service or product
How will I tell the story of transformation?
Visual Planning: Creating a mood board and planning the creative direction of your branding shoot where you will capture visuals for your brand. Make sure the images will align with your brand's overall purpose and vision. Think about how and where the images will be used.
Branding Photography: Schedule a branding photography session for your business. I have several branding experiences available to book. You can view the options here. When working with me we'll ensure your images align with your brand's purpose and overall vision.
Build a Launch Strategy: Once you have all the pieces, you can create a 90-day strategy and roll out the plan for your brand. Focus on maximizing the use of all social media platforms, your website and your email list.
Following these 6 steps is just the beginning to creating and launching a successful brand. For more information on how you can work with me, please feel free to email me at Hello@ignitedsoulexpressions.com
Also, this 6 step framework is part of an upcoming offer/program I will be offering to new business owners and other entreprenuers who may be looking to rebrand and start fresh. Interested in learning more as the details unfold, subscribe to my email list here: SUBSCRIBE
Note: Please know that my regular branding photography services will still be available. If visuals are all you need then great. This new offer/program is meant to do a deeper dive for enterprenuers who are truly looking to elevate their brand and potentially attract the high paying clients they deserve.
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